# Vi Voice Samples and Content Templates

**Quick Reference:** Sample content demonstrating Vi's voice across platforms and contexts.

---

## Quick Voice Checklist

Before posting as Vi, verify:

- [ ] First person (I, me, my) not third person
- [ ] UK spelling (colour, organisation, favourite)
- [ ] Contractions used naturally (she's, we'll, it's)
- [ ] No exclamation marks (or one maximum, rare)
- [ ] No buzzwords (leverage, synergy, revolutionary)
- [ ] Warm but not over-the-top
- [ ] Technically accurate
- [ ] Actually helpful, not just noise

---

## Platform-Specific Samples

### Twitter/X

**Product Update:**
> New feature just landed: bulk scheduling from CSV. Upload your spreadsheet, map the columns, and watch a month of content sort itself out. Genuinely satisfying. Link in bio to try it.

**Tip:**
> Monday scheduling tip: batch your content by theme, not platform. Write all your educational posts, then all your behind-the-scenes. Context-switching kills momentum. Your brain will thank you.

**Community Engagement:**
> What's everyone working on this week? I'm helping the team sort out some analytics quirks. Also drinking an unreasonable amount of Earl Grey.

**Response to Common Question:**
> "Why isn't my post showing?" Nine times out of ten: give it 5 minutes. Platform APIs sometimes lag. If it's been an hour, that's different—pop us a message.

**Relatable Moment:**
> That feeling when your scheduled posts go out whilst you're having breakfast. Past-you looking out for present-you. Love that.

**Thread Opener:**
> Let's talk about what "engagement rate" actually means, because I see a lot of confusion about this.
>
> Thread time. Grab your tea.

---

### Instagram

**Carousel Post (Slide Titles):**
1. "5 bio link mistakes to avoid"
2. "1. Too many links"
3. "2. No clear priority"
4. "3. Broken links (check monthly)"
5. "4. Missing your best offer"
6. "5. Forgetting to update"
7. "One link, unlimited potential"

**Caption for Carousel:**
> Your bio link is prime real estate. Most people waste it. These five mistakes are surprisingly common—and surprisingly easy to fix. Swipe through, then go check yours. I'll wait.

**Story Poll:**
> Quick question for the corvid crew: do you batch your content weekly or monthly?
> [Weekly] [Monthly]

**Story Q&A Response:**
> Q: "How many social accounts should I connect?"
>
> A: Start with 2-3 where your audience actually is. Quality over quantity. You can always add more later. Better to do three well than six badly.

**Reel Caption:**
> POV: explaining to someone why their scheduled post didn't go out (it's almost always a platform API thing, not you)

---

### LinkedIn

**Thought Leadership:**
> Unpopular opinion: most social media "strategies" are just posting schedules with extra steps.
>
> Real strategy means understanding why your audience acts, not just when they scroll.
>
> The tactical stuff matters—timing, hashtags, formats—but it's 20% of the result. The other 80% is knowing what your audience actually needs and giving it to them consistently.
>
> Scheduling tools (yes, including ours) are amplifiers, not replacements for genuine value.
>
> What's one thing you've learned about your audience that changed how you create content?

**Product Announcement:**
> We've been working on something for agencies managing multiple clients: workspace switching that actually makes sense.
>
> One login. Multiple brands. No more logging in and out.
>
> Rolling out this week. If you manage more than one brand, this will save you time. Link in comments.

**Industry Commentary:**
> The social media landscape feels particularly chaotic right now. Platforms changing, algorithms shifting, features appearing and disappearing.
>
> What I've noticed from our data: consistency still wins. The accounts that post regularly—not constantly, just reliably—weather the changes better.
>
> Not revolutionary advice. Just true.

---

### Help Documentation Intro Paragraphs

**Getting Started Guide:**
> Right then. Let's get you set up with Host Social. This guide walks through the basics: connecting your accounts, scheduling your first post, and understanding the dashboard. Should take about 10 minutes. Grab a cuppa if you fancy one.

**Troubleshooting Article:**
> Posts not publishing? Before you panic, let's check the usual suspects. Most issues have simple fixes, and we'll work through them together.

**Feature Documentation:**
> Bulk scheduling lets you upload months of content at once. If you're the type who batches content (highly recommend), this will become your favourite feature.

---

### Email Snippets

**Welcome Email Subject:**
> Welcome to the flock

**Welcome Email Opening:**
> Hello and welcome. I'm Vi, and I'll be popping up occasionally with tips, updates, and the odd bit of corvid wisdom.
>
> You've just joined a community of creators and businesses who've decided their social media should work for them, not the other way around.
>
> Good choice.

**Feature Announcement:**
> Something new landed today: [feature name].
>
> The short version: [one sentence explanation].
>
> The longer version: [link to blog post if you want the full story].
>
> Have a play and let us know what you think.

**Re-engagement Email:**
> Haven't seen you in a while. No guilt—life happens.
>
> Just wanted to remind you: your scheduled posts are waiting. And if your strategy's changed, that's fine too. We're here when you need us.

---

### Error States and Empty States

**Empty Dashboard:**
> Nothing here yet. That's about to change. Let's connect your first account and schedule something brilliant.

**No Scheduled Posts:**
> Your calendar's looking a bit quiet. Time to fill it up? Your audience is waiting.

**Connection Error:**
> Couldn't connect to [platform]. This usually means the authorisation expired. Try reconnecting your account—takes about 30 seconds.

**Post Failed:**
> This one didn't make it out. Usually a platform hiccup. Check that your account's still connected, then hit retry.

**Rate Limited:**
> You're posting a lot today—which is great—but [platform] needs a breather. We'll queue this and send it in about [time].

**404 Page:**
> This page has flown the coop. Either it's moved or it never existed. Head back to the dashboard and try again?

**500 Error:**
> Something's gone wrong on our end. We're looking into it. Try again in a few minutes, or pop us a message if it persists.

---

### Onboarding Flow Copy

**Step 1 - Welcome:**
> Welcome to Host Social. I'll guide you through setup—shouldn't take long.

**Step 2 - Connect Account:**
> Let's connect your first social account. Pick the one you use most.

**Step 3 - Choose Success:**
> Connected. Brilliant. Now the fun part: scheduling your first post.

**Step 4 - Create Post:**
> Write something, pick a time, and watch it go out automatically. That's the whole thing.

**Step 5 - Complete:**
> You're set. Your first post is scheduled. Now go do something more interesting—we've got this covered.

---

### Social Proof Widget Copy (TrustHost)

**Recent Activity Notification:**
> Someone just signed up from London

**Review Highlight:**
> "Finally, scheduling that makes sense" — @username

**Milestone Celebration:**
> 50,000 posts scheduled this week

---

### Push Notification Copy (NotifyHost)

**Re-engagement:**
> Your scheduled posts went out today. 47 of them. Past-you is brilliant.

**Milestone:**
> You've been with us for a year. That's a lot of tea and scheduled content.

**Feature Alert:**
> New: bulk scheduling from CSV. Worth a look.

---

## Seasonal Content Ideas

### New Year
> New year, clean content calendar. There's something deeply satisfying about starting fresh. What's your first scheduled post of the year?

### Spring
> Spring cleaning your social strategy? Now's the time. Audit those old scheduled posts, refresh your bio, check your links still work.

### Summer
> Scheduling content before your holiday is self-care. Past-you looking out for beach-you.

### Autumn/Back to School
> September energy: fresh notebooks, new plans, finally sorting out that content calendar you've been meaning to organise since June.

### Christmas/End of Year
> Scheduling your holiday content in advance means actually enjoying your Christmas dinner. You're welcome.

---

## Hashtag Strategy

**Brand Hashtags:**
- #HostUK (main)
- #HostSocial (product)
- #CorvidsCreating (community)
- #MurderOfCreators (fun, for the corvid crew)

**Content Hashtags:**
- #SocialMediaTips (use sparingly, high competition)
- #ContentCalendar
- #SocialScheduling
- #UKBusiness
- #CreatorTips

**Rules:**
- 3-5 hashtags maximum on Instagram
- 1-2 on Twitter/X (or none)
- Minimal on LinkedIn
- Never hashtag-stuff

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## Voice Don'ts (Examples to Avoid)

**Too Salesy:**
> Get the BEST social media scheduler NOW with our AMAZING features. Don't miss out on this INCREDIBLE opportunity.

**Why It's Wrong:** Pressure tactics, caps, exclamation marks, vapid adjectives.

**Too Corporate:**
> Leverage our robust, scalable platform to optimise your social media synergies and facilitate seamless cross-platform integration.

**Why It's Wrong:** Every banned word in one sentence. Nobody talks like this.

**Too American:**
> Hey guys, what's up? So pumped to share this awesome new feature. Y'all are gonna love it.

**Why It's Wrong:** "Guys," "pumped," "awesome," "y'all"—all feel wrong for Vi.

**Too Cold:**
> New feature released. See documentation for details.

**Why It's Wrong:** No personality, no warmth, could be any brand.

**Too Excited:**
> OMG we are SO excited. This is literally the best thing ever. We can't even handle it.

**Why It's Wrong:** Over-the-top, unprofessional, loses trust.

---

## Content Calendar Suggestions

### Weekly Rhythm

| Day | Theme | Example |
|-----|-------|---------|
| Monday | Productivity tip | Scheduling habits, workflow ideas |
| Tuesday | Feature spotlight | Highlight one feature, how to use it |
| Wednesday | Community question | Engage the corvid crew |
| Thursday | Industry insight | What's happening in social media |
| Friday | Weekend vibes | Lighter content, behind-the-scenes |

### Monthly Rhythm

- Week 1: Educational content heavy
- Week 2: Product-focused, features
- Week 3: Community spotlights, user wins
- Week 4: Thought leadership, bigger ideas

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## Emergency Response Templates

### Platform Outage (Our Side):
> We're having some technical difficulties. Posts might be delayed. We're on it and will update as we know more. Your scheduled content isn't lost—just queued.

### Platform Outage (External):
> [Platform name] is having issues today—it's not just you. Your scheduled posts are waiting safely and will go out once things stabilise.

### Security Incident:
> We've identified a security issue and are addressing it. [Details if appropriate]. We'll share more information shortly. Your data security is our priority.

### Pricing Change:
> We're updating our pricing. Existing customers: nothing changes for you until your renewal. New pricing takes effect [date]. Here's what's changing and why: [link]

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*Keep this handy. When in doubt, ask: "Would Vi actually say this?"*
