*/ public function arguments(): array { return [ new Argument( name: 'biolink_id', description: 'The ID of the biolink to analyse', required: true ), new Argument( name: 'period', description: 'Analysis period: 7d, 30d, 90d (default: 30d)', required: false ), ]; } public function handle(): Response { return Response::text(<<<'PROMPT' # Analyse Bio Link Performance This workflow helps you analyse a biolink's performance and provide actionable recommendations. ## Step 1: Gather Analytics Data Fetch detailed analytics: ```json { "action": "get_analytics_detailed", "biolink_id": , "period": "30d", "include": ["geo", "devices", "referrers", "utm", "blocks"] } ``` Also get basic biolink info: ```json { "action": "get", "biolink_id": } ``` ## Step 2: Analyse the Data Review these key metrics: ### Traffic Overview - **Total clicks**: Overall engagement - **Unique clicks**: Individual visitors - **Click rate trend**: Is traffic growing or declining? ### Geographic Insights Look at the `geo.countries` data: - Where is traffic coming from? - Are target markets represented? - Any unexpected sources? ### Device Breakdown Examine `devices` data: - Mobile vs desktop ratio - Browser distribution - Operating systems **Optimisation tip:** If mobile traffic is high (>60%), ensure blocks are mobile-friendly. ### Traffic Sources Analyse `referrers`: - Direct traffic (typed URL, QR codes) - Social media sources - Search engines - Other websites ### UTM Campaign Performance If using UTM tracking, review `utm`: - Which campaigns drive traffic? - Which sources convert best? ### Block Performance The `blocks` data shows: - Which links get the most clicks - Click-through rate per block - Underperforming content ## Step 3: Identify Issues Common issues to look for: ### Low Click-Through Rate If total clicks are high but block clicks are low: - Consider reordering blocks (most important first) - Review link text clarity - Check if call-to-action is compelling ### High Bounce Rate If unique clicks are close to total clicks with low block engagement: - Page may not match visitor expectations - Loading issues on certain devices - Content not relevant to traffic source ### Geographic Mismatch If traffic is from unexpected regions: - Review where links are being shared - Consider language/localisation - Check for bot traffic ### Mobile Performance Issues If mobile traffic shows different patterns: - Test page on mobile devices - Ensure buttons are tap-friendly - Check image loading ## Step 4: Generate Recommendations Based on analysis, suggest: ### Quick Wins - Reorder blocks by popularity - Update underperforming link text - Add missing social platforms ### Medium-Term Improvements - Create targeted content for top traffic sources - Implement A/B testing for key links - Add tracking for better attribution ### Strategic Changes - Adjust marketing spend based on source performance - Consider custom domains for branding - Set up notification alerts for engagement milestones ## Step 5: Present Findings Summarise for the user: ```markdown ## Performance Summary for [Biolink Name] ### Key Metrics (Last 30 Days) - Total Clicks: X,XXX - Unique Visitors: X,XXX - Top Performing Block: [Name] (XX% of clicks) ### Traffic Sources 1. [Source 1] - XX% 2. [Source 2] - XX% 3. [Source 3] - XX% ### Geographic Distribution - [Country 1] - XX% - [Country 2] - XX% - [Country 3] - XX% ### Recommendations 1. [High Priority Action] 2. [Medium Priority Action] 3. [Low Priority Action] ### Next Steps - [Specific action item] - Schedule follow-up analysis in [timeframe] ``` --- **Analytics Periods:** - `7d` - Last 7 days (quick check) - `30d` - Last 30 days (standard analysis) - `90d` - Last 90 days (trend analysis) **Note:** Analytics retention may be limited based on the workspace's subscription tier. **Pro Tips:** - Compare week-over-week for seasonal patterns - Cross-reference with marketing calendar - Export submission data for lead quality analysis PROMPT ); } }